Search Engine Optimization
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Phone Calls
437
Improve visibility on Google so customers find you before your competitors.
SEO compounds over time, delivering consistent traffic without paying for every click.
We enhance site structure, speed, and content to maximize user experience and conversions.
Transparent reporting shows progress, rankings, and opportunities for growth.
Service Overview
Shreveport and the broader Northwest Louisiana market are at an inflection point digitally. The home service businesses that have already invested in SEO are holding the top positions in local search and collecting the leads that come with them. The majority of local contractors haven’t made that investment yet, which means the first-mover window is still open. At Blume, our SEO in Shreveport is built to put your business in that top position before your competitors realize the opportunity is available. We build organic presence across the full Shreveport-Bossier metro, targeting the searches that produce calls across both sides of the Red River and into the surrounding parishes.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
Home service customers in Shreveport and Bossier City don’t search by city when they need a contractor. They search by service type and let Google tell them who’s nearby. A campaign that builds organic authority across the full metro captures that demand completely, while a campaign targeting only one city leaves half the market unaddressed. Our Growth and Expansion packages include SEO paired with custom web design so your full digital presence is built to dominate the entire Northwest Louisiana home service search landscape.
core services
Get found by customers in your area searching for your services.
Optimize your website content and structure so search engines understand what you offer.
Fix backend issues that prevent search engines from crawling and ranking your site.
Create and refine website content that ranks for keywords your customers are searching.
Identify the specific searches your ideal customers use so you can reach them.
Contact us to learn more about what we can offer for your website.
“Most creative agencies design beautiful, award-winning websites but completely miss the SEO side, leaving clients with a stunning site that nobody can find. On the flip side, most SEO agencies build websites that rank well but look outdated or unprofessional, so visitors leave without converting. At Blume, we bridge that gap by combining both skillsets. We’re not interested in pumping out quick templated websites just to move on to the next client. Every site we build is custom, designed to look great and perform even better in search results.“
Peyton Tillotson
Co-Founder of Blume
GET STARTED
Shreveport home service businesses that build their organic search presence now will be the hardest to displace when the rest of the market eventually figures out that SEO is where the consistent leads come from. The first-mover advantage here is real and it won’t be available forever. You work directly with Peyton and Chris from start to finish, not an account manager. See our results to see what we’ve built for businesses in similar markets.
“Blume was able to capture my vision expertly and display our site in a way that will push us towards our long term goals.”
Ladson P. - Owner
Our Process
We start with a full audit of your current search visibility across the Shreveport-Bossier metro, identifying the highest-value keyword opportunities and the gaps your competitors haven’t filled yet. From there we build your presence systematically across technical, content, and authority dimensions. Every month you get a clear report on what moved, what leads it produced, and what we’re building toward next. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
Explore some of the standout websites
we recently created for growing businesses
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See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most clients see meaningful ranking movement within 90 to 120 days, with results compounding over the first six months. Shreveport is less digitally competitive than Baton Rouge or New Orleans, which means a well-executed campaign can move into strong positions faster and hold them longer in this market.
Yes. The Shreveport-Bossier City metro functions as a single home service market, and we build campaigns that cover both cities as well as the broader Caddo, Bossier, and Webster parish service areas. You shouldn't have to choose between the two sides of the metro when they're both your customers.
Our SEO covers on-page optimization, technical SEO fixes, local search and Google Business Profile management, content targeting your highest-value Shreveport and NW Louisiana keywords, backlink building, and monthly reporting that tracks calls and leads from organic search directly.
We work exclusively with home service businesses. We know which keywords Shreveport homeowners search when they need a contractor, what your competitors are ranking for across the metro, and what content actually converts in this market. That specialization produces results a generalist agency applying generic strategy simply can't replicate.
Not necessarily. We audit your existing site first to understand its technical foundation. If it's solid we can run SEO on top of it. Businesses that combine our custom web design with SEO consistently see the strongest results because both are built to work together from day one.
Shreveport is one of the least digitally competitive major markets in Louisiana. Many home service keyword categories still have top positions held by businesses with minimal SEO investment. That means a properly built campaign can gain significant ground quickly and hold it for a long time before competitors catch up.
Yes. Google Business Profile is foundational to local SEO in Shreveport, particularly for the map pack results that appear above organic listings. We optimize it for your target keywords and service areas and keep it active as part of your ongoing campaign.
We report monthly on keyword rankings across Shreveport and the surrounding metro, organic traffic growth, and calls and leads generated specifically from organic search. Rankings are a means to an end. The end is your phone ringing from customers who found you on Google.
Yes. We build neighborhood and area-specific content and targeting for the higher-value markets within the Shreveport metro, including South Shreveport, the areas near Cross Lake, and the communities in Bossier Parish. These segments have customers with higher household incomes and higher willingness to pay for quality contractors.
Yes. Google's local search algorithm strongly favors businesses with a clear, genuine local presence over national operations targeting from afar. A well-optimized local SEO campaign gives a Shreveport-based independent a structural advantage over national franchises that are less rooted in the market's specific search patterns.
SEO requires a service agreement because results build over time and stopping early means giving up ground you've gained. We set clear expectations upfront about timelines and what's achievable, and we structure agreements around how SEO actually works rather than arbitrary short-term commitments.
Rankings typically hold for a period and then decline gradually as competitors who are still investing overtake your positions. In a market where the first-mover window is still open in Shreveport, stopping before establishing dominance means starting over when you return.
Yes, depending on the technical state of your site. We audit it first to identify any issues that might limit results. If the foundation is solid we work with it. If there are significant problems we'll explain clearly what addressing them would involve.
We work exclusively with home service businesses throughout Northwest Louisiana including plumbers, roofers, HVAC companies, electricians, landscapers, and general contractors. Specializing in this space means we already know the Shreveport search landscape and what it takes to rank and convert in this specific market.
The Shreveport-Bossier City home service SEO landscape has a first-mover advantage that is more significant than in any other major Louisiana market. Unlike New Orleans and Baton Rouge where established businesses have years of organic momentum, Shreveport still has major home service keyword categories where the top results are held by businesses with minimal SEO investment. A properly built campaign can move into those positions faster here than it could in more saturated markets, and once established, those positions are durable against competitors who haven’t yet figured out that organic search is where their customers are starting.
South Shreveport and the neighborhoods around Cross Lake represent the highest-value home service customer segment in the entire metro, and an SEO strategy that doesn’t specifically target these areas misses the customers with the most willingness to pay for quality work. Homeowners in Queensborough, Summer Grove, and the southern corridors of the city have higher household incomes, higher home values, and higher standards for the contractors they hire. They research more carefully before calling, which means a business that shows up at the top of their searches with professional content converts this demographic at a rate that makes the SEO investment return significantly higher than city-wide averages suggest.
The dual-city nature of the Shreveport-Bossier market means that an SEO strategy targeting only one city leaves roughly half the metro’s home service search volume unaddressed. Customers on either side of the Red River don’t restrict their contractor searches to their own city. They search by service type and accept whoever Google says is relevant to their location. Building geographic authority on both sides of the river, across both Caddo and Bossier parishes, captures the full metro opportunity rather than cutting it in half by defaulting to a single city focus.
The medical corridor anchored by Willis-Knighton, Ochsner LSU Health, and Christus Shreveport creates a professional homeowner demographic that searches online and converts based heavily on how credible and organized a business appears in search results. Healthcare professionals and medical support staff represent a stable, high-income homeowner segment that maintains their properties consistently and has the financial means to hire quality contractors. SEO that reaches this demographic specifically, through content and targeting built around their search patterns, produces higher-value leads than broad market targeting alone.
The film and entertainment industry that has established a permanent presence in Shreveport brings a steady influx of new residents who arrive without existing contractor relationships and start every service search on Google. Production workers, crew members, and production company staff who settle in the area represent a recurring pool of new homeowners available to businesses with strong organic search visibility. Capturing these customers through SEO establishes relationships before any competitor has had a chance to earn them through traditional referral channels.
Shreveport is a market where the window to establish dominant organic search positions is genuinely open right now, and the businesses that move first will hold those positions for years. The combination of a large homeowner base, a less developed digital landscape than other Louisiana metros, and a dual-city market structure that doubles the available search volume creates an opportunity that is bigger here than almost anywhere else in the state. The Shreveport home service businesses that invest in SEO today are the ones that customers will find first in five years, when the rest of the market has finally recognized that organic search is where the consistent leads come from. We build every Shreveport SEO strategy from scratch because this market’s specific geography, its competitive dynamics, and its distinct customer segments require a purpose-built approach that no generic strategy can replicate.
Blog, SEO
If you have ever hired someone to do SEO for your business and later found
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Ready to Blume?
Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
