Digital Ads Management
Last Month
437
Leads Your Competitor Missed
We continuously analyze performance to improve click-throughs, conversions, and overall ROI.
Ads reach people actively searching for your products or services with no wasted ad spend.
Clear insights show exactly how your budget performs and where growth opportunities can be made.
Google Ads delivers immediate visibility and steady, scalable customer acquisition to help your business grow.
Service Overview
Baton Rouge is one of the most active home service markets in Louisiana, and the businesses capturing the most leads are the ones at the top of Google when customers search. Google Ads puts you there from day one, without the months-long wait that SEO requires. Whether you’re an HVAC company covering the full metro, a roofing contractor serving East Baton Rouge Parish, or a plumber targeting the fast-growing Ascension corridor, paid search reaches your customers the moment they’re ready to hire. At Blume, our Google Ads management in Baton Rouge is built around that simple objective. We build campaigns that produce calls, not just clicks, and we manage every dollar of your budget to maximize what it produces in qualified leads across the Baton Rouge metro.
“Having Blume handle our digital marketing has allowed me to focus on the operation of the business with the benefits of a digital marketing agency. The team at Blume has consistently produced us efficient pay per click leads that turn into sales and profitability.”
Tony F. - General Manager
National franchise operations spend heavily on Google Ads in Baton Rouge, particularly in HVAC, plumbing, and roofing. The cost per click in those categories reflects that competition. But franchise budgets don’t automatically win. Google rewards relevance through quality score, which means a well-structured local campaign with strong ad copy and a high-converting landing page can out-position a franchise for specific Baton Rouge searches without matching their total spend. Our Growth and Expansion packages include Google Ads alongside custom web design and SEO so every part of your digital presence works together to maximize what your ad spend produces.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
core services
We set up and manage your campaigns to reach customers searching for your services.
We build targeted campaigns to attract qualified leads and minimize wasted spend.
We adjust your bids and targeting to get the best return on your ad budget.
We monitor your campaigns and provide clear reporting on results.
We create compelling ads and pages that convert clicks into customer inquiries.
Contact us to learn more about what we can offer for your website.
“There are a lot of settings within the digital advertising platforms that will spread your advertising spend out in different areas that aren’t as effective in driving net new business for your company. Hiring a team, like Blume, who knows what they’re doing, will preserve your ad spend and ensure you show up when potential customers are looking for what you have to offer. Protecting your ad spend and delivering quality leads is our number one priority.
At Blume, everything we do is built on integrity and transparency. We focus only on the metrics that move your business forward (no fluff, no vanity metrics), and we’re obsessed with delivering a 5-star experience. If we ever fall short, we make it right — no questions asked.”
Chris Coscia
Co-Founder of Blume
GET STARTED
Baton Rouge home service businesses with professionally managed Google Ads campaigns are generating leads the same week they launch. Every day without a campaign running is a day your competitors are capturing the searches that should be going to you. You work directly with Chris on your Google Ads from start to finish, not an account manager. See our results to see what our campaigns have produced for businesses competing in this market.
“Blume has been a tremendous asset to our business. Their communication is excellent, and we look forward to continued growth with them managing our SEO and Google Ads.”
Jeff H. - Owner
Our Process
We start with a thorough audit of the Baton Rouge paid search landscape for your trade, mapping the competitive environment, the highest-value keywords, and the budget level needed to generate your target lead volume profitably. From there we build and launch your campaign, then optimize continuously based on real data from your actual Baton Rouge customers. Every month you get a clear report on calls generated, cost per lead, and return on your ad spend. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most campaigns are live within a week of kickoff and generating calls within the first few days after going active. Google Ads produces immediate visibility at the top of search results, which is the fundamental difference from SEO. There's no waiting for rankings to build. Your business appears at the top of Google for high-intent searches in Baton Rouge from the moment the campaign launches.
Our Google Ads management is included in our Growth and Expansion packages. Your total investment covers our management fee and your Google ad budget. We help you size that budget based on your target lead volume and the cost per click for your specific trade in the Baton Rouge market. Reach out and we'll build a specific plan for your situation.
We run search campaigns targeting high-intent keywords across the Baton Rouge metro and the surrounding parish communities, call-only campaigns built to capture mobile searchers directly into a phone call, and geo-targeted campaigns that focus your budget on the specific areas within East Baton Rouge, Ascension, and Livingston parishes that you actually serve.
Baton Rouge is competitive for paid search in the major trade categories. National franchise operations bid aggressively on HVAC, plumbing, and roofing keywords, and the cost per click in those categories reflects it. Campaign structure, keyword selection, and landing page quality matter more here than in smaller markets because wasted clicks cost more. A well-managed campaign in Baton Rouge produces strong ROI. A poorly managed one bleeds budget fast.
We manage Google Ads only for home service businesses. We know which keywords drive calls in the Baton Rouge market, how to structure campaigns that win against national franchise budgets, and what ad copy converts a homeowner who's comparing three options in the first thirty seconds of their search. That specialization comes from doing this work exclusively for one industry, not from applying a generic paid search template to your business.
Absolutely. The fast-growing communities in Ascension and Livingston parishes represent some of the most valuable paid search real estate in the greater Baton Rouge market. New homeowners in Prairieville, Gonzales, and Denham Springs are actively searching for contractors they've never used before, and the competition for their attention in paid search is less intense than in East Baton Rouge proper. We build that geographic coverage into every Baton Rouge campaign.
Yes. In a competitive market where cost per click is higher than in smaller Louisiana cities, sending paid traffic to a weak landing page is expensive. Every click that doesn't convert wastes budget that could have produced a lead. Businesses that combine our Google Ads management with our custom web design consistently achieve better cost per lead because the traffic and the landing experience are both optimized from the start.
We track phone calls generated directly from ads, form submissions, cost per lead, conversion rate, and return on ad spend. Monthly reporting covers all of these metrics clearly so you always know what your budget is producing. We focus reporting on the numbers that connect directly to your revenue, not on impressions or clicks that don't pay your bills.
Yes, and the combination is the most effective lead generation approach for Baton Rouge home service businesses. Google Ads produces calls from day one while SEO builds compounding organic visibility that reduces long-term ad dependence. The two channels reinforce each other: ads capture demand immediately while SEO builds equity that outlasts any single campaign.
We research the specific search terms Baton Rouge homeowners use when looking for your service, separate them by intent and conversion likelihood, and build your campaign around the terms most likely to produce a phone call from a ready-to-hire customer. We also build thorough negative keyword lists that protect your budget from clicks that will never convert, which matters more in a competitive market like Baton Rouge than in smaller cities.
Quality score is Google's rating of how relevant your ads, keywords, and landing page are to each other. A high quality score means you pay less per click and appear higher in results. In the Baton Rouge market where you're competing against franchise operations with large budgets, a high quality score lets you compete for premium positions without having to match their spend dollar for dollar.
Google Ads management requires a service agreement because campaigns need time to gather data and optimize. The first few weeks of a new campaign are the learning period. Performance typically improves meaningfully after the first 60 to 90 days as the algorithm accumulates conversion data from your specific Baton Rouge customers. We set clear expectations about this upfront.
Leads stop immediately. Campaigns paused for extended periods also lose the optimization data they've accumulated, which means restarting takes time to return to peak performance. In a market like Baton Rouge where established campaign history gives you a competitive edge, losing that history is a real cost beyond just the paused leads.
Yes. We prefer to work within your existing account so all history and billing stay under your ownership. If you don't have one yet, we create it in your name. The account and all campaigns belong to you regardless of how long we work together.
We run Google Ads exclusively for home service businesses throughout the Baton Rouge metro including plumbers, roofers, HVAC companies, electricians, landscapers, and general contractors. Specializing in this space means we already understand the Baton Rouge paid search landscape for your trade and what it takes to produce profitable leads consistently in this market.
Baton Rouge is a highly competitive Google Ads market in the major home service categories, driven primarily by national franchise operations that allocate significant budgets to maintain dominant positions in HVAC, plumbing, and roofing searches across the metro. Cost per click in these categories is higher in Baton Rouge than in smaller Louisiana markets, which means campaign structure and quality score management are essential rather than optional. A poorly built campaign in Baton Rouge burns through budget without producing proportional results. A well-built one produces consistent, profitable leads despite the competition.
The fast-growing suburban markets in Ascension and Livingston parishes represent a particularly high-value Google Ads opportunity because the cost per click is often lower than in East Baton Rouge proper while the customer quality is equally high. New homeowners in Prairieville, Gonzales, and Denham Springs are searching for contractors they’ve never used before, which makes them ideal paid search customers: high intent, no existing loyalty to a competitor, and actively ready to hire. Geo-targeting your campaigns to include these high-growth communities often produces the best cost per lead in the entire Baton Rouge market.
The 2016 flooding created long-term changes in how Baton Rouge area homeowners prioritize home maintenance, and those changes translate into specific Google Ads opportunities for contractors in relevant trade categories. Awareness of drainage, foundation integrity, waterproofing, and structural resilience is heightened across the metro in ways that produce sustained search volume for related services. Campaigns built around these post-flood homeowner concerns with ad copy that speaks to the specific anxieties of Baton Rouge homeowners consistently outperform generic service ads in both click-through rate and conversion rate.
The combination of immediate Google Ads results with the long-term organic equity that SEO builds produces a more durable and cost-efficient lead pipeline than either channel alone in the Baton Rouge market. Businesses that run Google Ads while simultaneously building their SEO presence reduce their cost per lead over time as organic traffic grows and supplements paid traffic. The Baton Rouge businesses that are most insulated from competition over the next five years are the ones investing in both channels simultaneously today.
Google’s local service ads, which are separate from standard Google Ads and appear above regular paid ads for many home service searches, are increasingly important in the Baton Rouge market and require their own setup and verification process. For contractors in categories where local service ads are available, appearing in that top position above regular paid ads significantly increases visibility and call volume. We advise clients on local service ad eligibility and setup as part of our overall paid search strategy for the Baton Rouge market.
Baton Rouge is a market where Google Ads, managed at a high level, consistently produces the fastest and most controllable lead flow available to home service businesses. The competition is real, particularly from national franchises, but the search volume is proportionally high and the customer base actively ready to hire. The businesses winning in paid search here have campaigns that are built for this specific market’s competitive dynamics, not campaigns borrowed from a smaller, less contested market and applied without adjustment. Managing Google Ads in Baton Rouge at the level this market requires means understanding which keywords drive calls, how quality score affects position in a competitive auction, and how to structure campaigns that produce profitable results even when competing against franchise budgets that dwarf your own. That is exactly the level at which we manage every Baton Rouge campaign we run.
Blog, SEO
If you have ever hired someone to do SEO for your business and later found
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Ready to Blume?
Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
