Search Engine Optimization
Last Month
Phone Calls
437
Improve visibility on Google so customers find you before your competitors.
SEO compounds over time, delivering consistent traffic without paying for every click.
We enhance site structure, speed, and content to maximize user experience and conversions.
Transparent reporting shows progress, rankings, and opportunities for growth.
Service Overview
Baton Rouge is a fast-growing market and the home service competition online reflects that growth. The East Baton Rouge, Ascension, and Livingston parish markets are all developing quickly, which means both local independents and national franchise operations are competing for the same customers through search. At Blume, our SEO in Baton Rouge is built specifically for home service companies that want to own their category in search results across the entire metro. We focus entirely on producing leads and calls from organic search, not just moving rankings for their own sake. Every strategy decision we make is tied directly to getting your phone to ring from customers who found you on Google.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
The fastest-growing home service demand in the Baton Rouge area isn’t coming from the city core. It’s coming from the new construction boom in Prairieville, Gonzales, Denham Springs, and the communities pushing into Ascension and Livingston parishes. These are neighborhoods full of newer homeowners who have no existing contractor relationships and start every service search on Google. Our Growth and Expansion packages include SEO paired with custom web design so your entire digital presence is built to capture both the established Baton Rouge market and the suburban markets where the growth is concentrated.
core services
Get found by customers in your area searching for your services.
Optimize your website content and structure so search engines understand what you offer.
Fix backend issues that prevent search engines from crawling and ranking your site.
Create and refine website content that ranks for keywords your customers are searching.
Identify the specific searches your ideal customers use so you can reach them.
Contact us to learn more about what we can offer for your website.
“Most creative agencies design beautiful, award-winning websites but completely miss the SEO side, leaving clients with a stunning site that nobody can find. On the flip side, most SEO agencies build websites that rank well but look outdated or unprofessional, so visitors leave without converting. At Blume, we bridge that gap by combining both skillsets. We’re not interested in pumping out quick templated websites just to move on to the next client. Every site we build is custom, designed to look great and perform even better in search results.“
Peyton Tillotson
Co-Founder of Blume
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Baton Rouge home service businesses that build a strong organic search presence are consistently generating leads without the ongoing cost of paid advertising. The searches are happening right now across the metro, and the calls go to whoever shows up first. You work directly with Peyton and Chris from start to finish, not an account manager. See our results to see what we’ve accomplished for businesses in this market.
“Blume was able to capture my vision expertly and display our site in a way that will push us towards our long term goals.”
Ladson P. - Owner
Our Process
We start with a thorough audit of your current search visibility across Baton Rouge and the surrounding parishes, identifying the highest-value keyword opportunities and the gaps in your current presence. From there we execute systematically, building technical foundations, creating location-specific content, and developing authority that moves your rankings over time. Every month you get a clear report on what moved, what leads it produced, and what’s coming next. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
Explore some of the standout websites
we recently created for growing businesses
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See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most clients see meaningful ranking movement within 90 to 120 days, with stronger results building over the first six months. SEO is a compounding process. The businesses that hold the top positions in Baton Rouge searches today got there by investing consistently over time, not overnight.
Yes. We target the full geographic area your business actually serves, including East Baton Rouge, Ascension, Livingston, and West Baton Rouge parishes. If you cover Gonzales, Prairieville, Zachary, and Central in addition to Baton Rouge proper, your campaign targets all of those areas specifically.
Our SEO covers on-page optimization, technical SEO audits and fixes, local search setup and ongoing management, content creation targeted at your highest-value keywords, backlink building, Google Business Profile optimization, and monthly reporting. Everything is tracked against the metrics that matter for home service businesses: calls and leads from organic search.
We work exclusively with home service businesses, which means we already know the Baton Rouge search landscape for your trade. We know which keywords drive calls, what your competitors are ranking for, and what it takes to move past them. That focus produces better results faster than a generalist agency applying a generic strategy.
Not necessarily. If your existing site has a solid technical foundation, we can run SEO on top of it. We audit the site first to identify anything that might limit results. Businesses that combine our custom web design with SEO consistently see the strongest outcomes because the site and the SEO strategy are built together from the start.
Baton Rouge is competitive, particularly for categories like plumber, HVAC, and roofing. National franchise operations have invested heavily in local SEO here, and some well-established local businesses have years of momentum. That said, there are real opportunities in the fast-growing suburban markets in Ascension and Livingston parishes where the competition is less entrenched than in the city core.
Yes. Google Business Profile is one of the most powerful local SEO assets for a home service business in the Baton Rouge market. We optimize it for your target keywords, manage your service area settings, and keep it updated as part of your ongoing campaign.
We track keyword rankings across your target search terms, organic website traffic, and the calls and leads that come directly from organic search. Rankings matter, but what we care about most is whether your phone is ringing from customers who found you on Google. We report on both monthly.
They work differently. Google Ads produces leads immediately but stops the moment you stop paying. SEO builds compounding organic visibility that doesn't require ad spend to maintain once established. The strongest Baton Rouge home service businesses use both together, which is exactly how our Growth and Expansion packages are structured.
Yes. We build location-specific content and targeting for every area your business serves, including the fast-growing communities in Ascension and Livingston parishes. Customers in Prairieville, Gonzales, and Denham Springs searching for contractors are just as valuable as those in Baton Rouge proper, and we target them specifically.
SEO requires a service agreement because the work is ongoing and results build over time. We set realistic expectations upfront and structure agreements around how SEO actually produces results, not arbitrary short-term commitments that don't give the strategy time to work.
Rankings typically hold for a period then gradually decline as competitors who are still investing in SEO outrank you. The Baton Rouge market is active enough that stopping SEO entirely will cost you ground over time. It's not a one-time project.
Yes. We audit your site first to understand its current technical state and identify any issues that might limit results. Depending on what we find, we either work with the existing site or recommend a rebuild if the foundation has significant problems that would undermine the SEO investment.
We work exclusively with home service businesses including plumbers, roofers, HVAC contractors, electricians, landscapers, and general contractors throughout the Baton Rouge metro. Specializing in this space means we already know your market and can apply strategies that are proven to work for home service companies specifically.
The Baton Rouge home service SEO landscape is shaped heavily by national franchise operations that have invested significant budgets in dominating local search for the highest-volume categories. Categories like HVAC, plumbing, and roofing in East Baton Rouge Parish are genuinely contested at the top of search results. The most effective strategy for local independents is not to go head-to-head with national franchises on the broadest keywords, but to dominate the neighborhood-specific and service-specific searches that represent the bulk of actual buyer intent and where local businesses have a genuine advantage.
The suburban growth happening in Ascension and Livingston parishes represents the most significant untapped SEO opportunity in the greater Baton Rouge market. Prairieville, Gonzales, Denham Springs, and Walker are adding thousands of new homeowners every year who have no existing contractor relationships and rely entirely on Google to find service providers. The competition for these searches is considerably lighter than for Baton Rouge city core searches, which means a well-executed local SEO campaign can establish strong positions in these markets faster and hold them longer.
The 2016 flooding that affected tens of thousands of Baton Rouge area homes permanently altered how local homeowners think about home maintenance and who they hire for it. The experience created lasting awareness of drainage, foundation integrity, waterproofing, and related services. Homeowners in flood-affected areas actively search for contractors who understand their specific situation. Content that speaks directly to post-flood home concerns in Baton Rouge ranks better for those searches and converts more effectively when potential customers land on it.
Google Business Profile optimization is disproportionately important in the Baton Rouge market because of how the local map pack displays for home service searches. A significant percentage of Baton Rouge area home service searches return a map pack result above the organic listings. Businesses that appear in that map pack with optimized profiles and consistent reviews receive dramatically more clicks than those ranked below it. Neglecting Google Business Profile while focusing only on website SEO leaves the most visible position in search results uncontested.
The LSU and Southern University presence in Baton Rouge creates a recurring pool of new homeowners entering the market each year who have no established contractor relationships. Recent graduates who buy homes in the Baton Rouge area start every service search on their phone. This demographic responds strongly to businesses with professional websites, strong Google reviews, and visible organic search presence. Establishing that presence through SEO means capturing those customer relationships before competitors who rely on traditional word-of-mouth referrals even know the customer was looking.
Baton Rouge is a market where the home service businesses that built their organic search presence early are now reaping the compounding benefits of those early investments. The businesses that waited are playing catch-up in a market that has gotten more competitive every year. The good news is that the suburban growth in Ascension and Livingston parishes has created new SEO opportunities that don’t yet have strong competition, and the overall market is still accessible to businesses willing to invest consistently. The contractors who will dominate Baton Rouge search results five years from now are the ones investing in SEO today, not the ones waiting to see if it works first. We write every Baton Rouge SEO strategy from scratch because this market’s competitive dynamics, growth patterns, and customer demographics are specific enough to require an approach built around its realities.
Blog, SEO
If you have ever hired someone to do SEO for your business and later found
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Ready to Blume?
Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
