Digital Ads Management
Last Month
437
Leads Your Competitor Missed
We continuously analyze performance to improve click-throughs, conversions, and overall ROI.
Ads reach people actively searching for your products or services with no wasted ad spend.
Clear insights show exactly how your budget performs and where growth opportunities can be made.
Google Ads delivers immediate visibility and steady, scalable customer acquisition to help your business grow.
Service Overview
Shreveport and the broader Northwest Louisiana market represent one of the most favorable Google Ads environments in Louisiana for home service businesses. The paid search competition here is lighter than in Baton Rouge or New Orleans, which means lower cost per click, faster paths to top ad positions, and more leads per dollar for the same budget. At Blume, our Google Ads management in Shreveport is built to take full advantage of that favorable environment. We put your business at the top of Google for the searches Shreveport-Bossier homeowners are performing right now, covering both sides of the Red River and the full Northwest Louisiana market you serve.
“Having Blume handle our digital marketing has allowed me to focus on the operation of the business with the benefits of a digital marketing agency. The team at Blume has consistently produced us efficient pay per click leads that turn into sales and profitability.”
Tony F. - General Manager
Home service customers in the Shreveport-Bossier area don’t restrict their contractor searches to one city. They search by service type and call whoever shows up first with a credible presence. A campaign that covers both Shreveport and Bossier City, targets the specific neighborhoods with the highest customer value, and uses ad copy built for the Northwest Louisiana market captures the full available demand. Our Growth and Expansion packages include Google Ads paired with custom web design and SEO so your entire digital presence is built to dominate Shreveport-Bossier home service searches across all channels.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
core services
We set up and manage your campaigns to reach customers searching for your services.
We build targeted campaigns to attract qualified leads and minimize wasted spend.
We adjust your bids and targeting to get the best return on your ad budget.
We monitor your campaigns and provide clear reporting on results.
We create compelling ads and pages that convert clicks into customer inquiries.
Contact us to learn more about what we can offer for your website.
“There are a lot of settings within the digital advertising platforms that will spread your advertising spend out in different areas that aren’t as effective in driving net new business for your company. Hiring a team, like Blume, who knows what they’re doing, will preserve your ad spend and ensure you show up when potential customers are looking for what you have to offer. Protecting your ad spend and delivering quality leads is our number one priority.
At Blume, everything we do is built on integrity and transparency. We focus only on the metrics that move your business forward (no fluff, no vanity metrics), and we’re obsessed with delivering a 5-star experience. If we ever fall short, we make it right — no questions asked.”
Chris Coscia
Co-Founder of Blume
GET STARTED
Shreveport home service businesses running well-managed Google Ads campaigns are generating leads at a cost per lead that would be difficult to match in larger markets. The favorable paid search environment here doesn’t last forever as more businesses invest. You work directly with Chris on your Google Ads from start to finish, not an account manager. See our results to see what our campaigns have produced for businesses in similar markets.
“Blume has been a tremendous asset to our business. Their communication is excellent, and we look forward to continued growth with them managing our SEO and Google Ads.”
Jeff H. - Owner
Our Process
We start with an audit of the Shreveport-Bossier paid search landscape for your trade, identifying the highest-value keywords, the neighborhoods worth targeting specifically, and the budget level that produces your target lead volume at favorable CPCs. From there we build and launch, then optimize continuously. Every month you get a clear report on calls, cost per lead, and return on ad spend. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most campaigns are live within a week and generating calls within the first few days. Shreveport is a market with lighter paid search competition than Baton Rouge or New Orleans, which means your ads reach the top positions faster and your budget goes further per lead than it would in a more saturated market.
Our Google Ads management is included in our Growth and Expansion packages. Your total investment covers our management fee plus your Google ad budget. The lower cost per click environment in Shreveport means your budget typically produces more leads here than the same spend would in Baton Rouge or New Orleans. Reach out and we'll build a specific recommendation.
We run search campaigns targeting high-intent keywords across the Shreveport-Bossier metro, call-only campaigns designed to produce phone calls directly from mobile searches, and geo-targeted campaigns that cover both Caddo and Bossier parishes along with the surrounding communities your business actually serves across Northwest Louisiana.
Yes. We build campaigns that treat the Shreveport-Bossier metro as a single integrated market, which is how the home service customer base actually behaves. Covering both cities in one well-structured campaign captures the full metro opportunity rather than limiting reach to one side of the Red River.
We manage Google Ads exclusively for home service businesses and understand that the Shreveport-Bossier market has a distinct customer mix: South Shreveport high-income homeowners, Bossier City military families who research online thoroughly, and a broader regional customer base across Northwest Louisiana. We build campaigns around those specific segments rather than applying a generic home service template.
Yes. A paid click that lands on a weak page doesn't convert, which means you pay for traffic that produces nothing. Even in Shreveport's lower cost per click environment, wasted spend adds up quickly. Businesses that pair our Google Ads with our custom web design consistently achieve better cost per lead because the ad and the landing experience are built to work together.
Yes. We use geo-targeting to show your ads in the specific areas you serve, including South Shreveport, the Bossier City corridor, and the surrounding communities throughout the metro. If your service area covers only part of the Shreveport-Bossier market, your budget focuses on the customers you can actually serve rather than being spread across areas you don't cover.
We track phone calls generated from ads, form submissions, cost per lead, and return on ad spend. Monthly reporting covers all of it clearly. We focus on the metrics that connect directly to your revenue, not on clicks and impressions that don't pay your bills.
Yes. Google Ads generates calls from day one while SEO builds compounding organic visibility over time. In Shreveport, where both channels are underdeveloped compared to larger markets, investing in both simultaneously produces a dominant digital presence that is very difficult for competitors to displace once established.
Yes. The lighter competition in the Shreveport paid search market means cost per lead is more favorable than in larger Louisiana cities. The same monthly budget that produces ten leads in New Orleans might produce fifteen or more in Shreveport. That favorable economics makes paid search a strong first channel for Shreveport contractors who want immediate, measurable lead flow.
Quality score is Google's rating of how relevant your ads, keywords, and landing page are to the searcher. A high quality score means lower cost per click and better ad placement. In Shreveport's lower-competition environment, a campaign with strong quality scores can hold top positions at a cost per click that makes the overall economics very favorable.
Google Ads management requires a service agreement because campaigns need time to optimize and results improve as the algorithm learns from real customer data. We set clear expectations about the optimization timeline upfront so you know what performance looks like at each stage of the campaign.
Leads stop immediately when campaigns are paused. Campaigns paused for extended periods also lose optimization data they've accumulated, meaning restarting takes time to rebuild back to peak performance. In a market where running active campaigns gives you an advantage over competitors who haven't started yet, pausing unnecessarily gives up ground that's available to be taken.
We prefer to work within your existing account so all campaign history and billing stay under your ownership. If you don't have one yet, we create it in your name. Everything in the account belongs to you regardless of how long we work together.
We run Google Ads exclusively for home service businesses throughout Northwest Louisiana including plumbers, roofers, HVAC companies, electricians, landscapers, and general contractors. Specializing in this space means we understand the Shreveport-Bossier paid search landscape and what it takes to produce profitable leads in this specific market.
Shreveport’s Google Ads environment offers a cost per click advantage over the major Louisiana metros that makes paid search more accessible and more profitable for home service businesses at virtually every budget level. The paid search competition in the Shreveport-Bossier metro hasn’t reached the saturation level of New Orleans or Baton Rouge, which means cost per click for most home service keywords is meaningfully lower. That lower CPC translates directly into a lower cost per lead, which makes the ROI on a well-managed Shreveport Google Ads campaign stronger than comparable campaigns in more competitive markets. The window where this advantage exists will narrow over time as more businesses invest in paid search here.
South Shreveport and the Cross Lake area represent a particularly high-value segment within the Shreveport Google Ads market, because homeowners in these areas have above-average household incomes and higher average job values that make each lead more financially significant. Targeting geo-targeting and bid adjustments that prioritize searches from these higher-value neighborhoods while still capturing the full metro improves the average quality of leads the campaign produces. A plumbing job or HVAC replacement in South Shreveport often carries a higher ticket than the same job in other parts of the market.
The dual-city character of the Shreveport-Bossier market means campaign geo-targeting needs to explicitly cover both sides of the Red River, because customers in either city will hire a contractor from the other without hesitation if the right business appears first in their search results. A campaign that only targets Shreveport leaves significant search volume from Bossier City customers unaddressed, and vice versa. Covering both cities in one well-structured campaign captures the full metro opportunity and benefits from the combined search volume without proportionally increasing cost per click.
The Barksdale Air Force Base population in Bossier City represents a specific Google Ads opportunity because military families research contractors thoroughly online before calling, making them ideal paid search customers who respond well to professional, credible ad copy and landing pages. New arrivals at Barksdale have no established contractor relationships and rely entirely on search results to find service providers. A campaign with geo-targeting that covers the Bossier City corridor and ad copy that speaks to the military community’s priorities captures these customers at the moment they start building their local contractor network.
Running Google Ads and SEO simultaneously in Shreveport is particularly effective because both channels are underdeveloped compared to larger Louisiana markets, meaning investing in both produces compounding results that build a dominant digital presence competitors will struggle to displace. A business that holds top positions in both paid and organic results for major Shreveport home service searches effectively controls the first page of Google for its category, which makes every competitor’s marketing effort less effective and every new customer relationship easier to establish.
Shreveport is a market where Google Ads, managed correctly, produces some of the most favorable lead economics available in Louisiana. Lower cost per click, lighter competition for top positions, and a large homeowner base across the Shreveport-Bossier metro all combine to make paid search a particularly efficient and immediately productive channel. The Shreveport home service businesses generating the best leads from Google Ads right now are running campaigns that cover the full Twin Cities market, target the highest-value neighborhoods with appropriate bid adjustments, and use ad copy built specifically for the Northwest Louisiana customer rather than a generic home service template. We build every Shreveport campaign from scratch because this market’s dual-city character, its military-influenced demographics, and its favorable cost structure all require a campaign built around what Shreveport-Bossier actually is.
Blog, SEO
If you have ever hired someone to do SEO for your business and later found
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Ready to Blume?
Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
