Poor campaign design, misaligned keywords, inconsistent location targeting = Wasted Ad Spend & Low-Quality Lead Traffic HUDCO Roofing was investing heavily in Google Ads but wasn’t seeing the return they needed. Their previous agency was running campaigns that drove low-quality traffic, wasted ad spend, and failed to highlight HUDCO’s biggest selling points, like one-day roof completions and financing options. On top of that, their Local Service Ads were misaligned, specifically targeting irrelevant services, inconsistent locations, and missing out on booked leads. As a result, HUDCO wasn’t generating enough high-quality leads to justify their marketing investment.

We delivered a comprehensive digital advertising strategy through our Expansion package to maximize HUDCO Roofing’s lead generation and ad spend efficiency:
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• Keyword & Ad Group Restructure: Refined targeting to remove non-converting keywords and organized campaigns around service intent (repairs, new roofs, roof types).
• Ad Copy Refresh: Highlighted HUDCO’s key competitive advantages (one-day roof completions, financing options, competitive pricing, and superior customer service) to attract high-quality leads.
• Local Service Ads Optimization: Corrected targeting inconsistencies, aligned services with their Google Business Profile, and marked quality leads as booked to increase visibility and lead flow.
• Lead Quality Focus: Implemented tracking improvements to ensure every lead was monitored, measured, and optimized for higher conversion rates.
• Consistent Messaging: Aligned all campaigns to deliver a clear, trustworthy message that reflected HUDCO’s brand and strengths in the roofing market.