Let's Blume

case study

Duggan's AC & Heating

Duggan’s AC & Heating Sees a 220+ Increase in Booked
Jobs In The First Year

Let's Blume

Industry

AC & Heating

Timeline

Ongoing

Services Provided

Custom Website
Digital Ads
SEO

The Challenge

Despite providing exceptional HVAC services, Duggan’s AC & Heating struggled to appear in local search results. Their website wasn’t fully optimized, and they lacked the online authority needed to compete for top spots on Google. To grow their business, they needed a targeted SEO strategy that would improve rankings and increase local leads.

The Solution

We implemented a multi-faceted SEO strategy through our Growth package over the course of twelve months to help Duggan’s AC & Heating dominate local search results:

  • On-Page SEO: Optimized landing and service pages, along with blog content with relevant HVAC keywords to improve organic rankings and show up in Google’s AI Overview.
  • Local SEO: Created geo-targeted content and ensured consistent business information (NAP) across directories to enhance visibility in local searches.
  • Off-Page SEO: Built backlinks through guest posting on authoritative websites to boost domain authority.
  • GBP Optimization: Updated and optimized their Google Business Profile with engaging posts, service details, and targeted keywords to capture local customers searching on Google Maps.
Keyword Growth from Jun 2024
to November 2025

The Results

Our SEO efforts delivered multiple measurable outcomes for Duggan’s AC & Heating:

  • Double digit revenue growth within the first year and delivering an impressive increase in 220+ increase in booked jobs YOY.
  • 356% increase in conversions (leads) during peak season (May 1-July 31) compared to the previous year.
  • Enhanced customer engagement through a fully optimized Google Business Profile and localized content.

Results

Year Over Year

Booked Jobs

220+

▲ 220%+

Peak Season Compared to Previous Year

Increase in Conversions (Leads)

356%

▲ 356%

From The Client:

“Blume helped us achieve an increase of 220+ booked jobs in the first year, with amazing results despite the time SEO typically takes. Their project management was exceptional, consistently delivering on time or ahead of schedule, and we trusted them to make the best decisions for our business. Their deep industry knowledge and professionalism truly set them apart, making them a standout partner for our needs.

Richard D. - Operations Manager

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