Search Engine Optimization
Last Month
Phone Calls
437
Improve visibility on Google so customers find you before your competitors.
SEO compounds over time, delivering consistent traffic without paying for every click.
We enhance site structure, speed, and content to maximize user experience and conversions.
Transparent reporting shows progress, rankings, and opportunities for growth.
Service Overview
New Orleans is one of the most search-competitive markets in Louisiana for home service businesses. Plumbers, roofers, HVAC companies, and electricians are all fighting for the same page one positions, and the businesses winning those positions are getting the majority of the calls. At Blume, our SEO in New Orleans is built around one goal: getting your business to the top of Google for the searches your customers are performing every day. We don’t chase vanity metrics. We chase phone calls. Every keyword we target, every piece of content we create, and every technical fix we make is designed to put more qualified leads in your pipeline from organic search.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
Most SEO agencies deliver keyword rankings and call it a win. We care about what those rankings actually produce. A position on page one for a keyword nobody converts from is worthless. We build your SEO strategy around the searches New Orleans homeowners are making when they’re ready to hire a contractor, not just when they’re browsing. Our approach covers technical optimization, local search dominance, content that converts, and backlinks that build authority. Our Growth and Expansion packages include ongoing SEO paired with custom web design so everything works together as a unified lead generation system.
core services
Get found by customers in your area searching for your services.
Optimize your website content and structure so search engines understand what you offer.
Fix backend issues that prevent search engines from crawling and ranking your site.
Create and refine website content that ranks for keywords your customers are searching.
Identify the specific searches your ideal customers use so you can reach them.
Contact us to learn more about what we can offer for your website.
“Most creative agencies design beautiful, award-winning websites but completely miss the SEO side, leaving clients with a stunning site that nobody can find. On the flip side, most SEO agencies build websites that rank well but look outdated or unprofessional, so visitors leave without converting. At Blume, we bridge that gap by combining both skillsets. We’re not interested in pumping out quick templated websites just to move on to the next client. Every site we build is custom, designed to look great and perform even better in search results.“
Peyton Tillotson
Co-Founder of Blume
GET STARTED
New Orleans home service businesses that invest in SEO stop competing for scraps and start building a lead pipeline that works without ad spend. The searches are happening right now, and the calls are going to whoever shows up at the top. You work directly with Peyton and Chris from start to finish, not an account manager. See our results to see what we’ve built for businesses like yours.
“Blume was able to capture my vision expertly and display our site in a way that will push us towards our long term goals.”
Ladson P. - Owner
Our Process
We start by auditing your current search presence, identifying the keywords your New Orleans customers are searching, and mapping out where the fastest opportunities are. From there we execute the strategy, building technical foundations, creating content, and building authority across the New Orleans market. Every month we report on what moved, what it produced, and what we’re doing next. No black boxes, no mystery. Just consistent work that compounds over time. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
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we recently created for growing businesses
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See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most clients start seeing meaningful movement in search rankings within 90 to 120 days of launch, with stronger results at the six month mark. SEO is not an overnight process. The businesses ranking on page one today have typically been building their online presence for months or years. The sooner you start, the sooner those results compound.
Not at all. We run SEO campaigns for home service businesses throughout the Greater New Orleans metro including Metairie, Kenner, Chalmette, Gretna, Westwego, and across the Northshore. We target the specific geographic areas where your customers are actually searching.
Our SEO service covers on-page optimization, technical SEO, local search setup and optimization, content creation, backlink building, and ongoing reporting. We track the metrics that actually matter for home service businesses: phone calls, form submissions, and rankings for the keywords your customers are searching in New Orleans.
Most SEO agencies work across every industry and apply generic strategies. We work exclusively with home service businesses, which means we already know which keywords your customers are searching in New Orleans, what your competitors are doing online, and what it takes to rank in this specific market. That specialization is what drives results faster.
Not always, but your website's technical foundation matters significantly. If your current site has major structural issues, slow load times, or isn't mobile-friendly, those problems will limit what SEO can accomplish. We assess your site before recommending a path forward. Businesses that pair our custom web design with SEO typically see the strongest results.
Yes. We build your SEO strategy around the full geographic area you actually serve, not just the city you're based in. If you work in Metairie, Gretna, and the Westbank in addition to New Orleans, your campaign targets all of those areas specifically.
We track keyword rankings, organic traffic, and most importantly, the leads and calls that come from organic search. Rankings are a means to an end. The end is your phone ringing with qualified customers. We report on both so you always know where things stand.
They serve different purposes. Google Ads drives immediate leads from day one. SEO builds compounding organic visibility over time that doesn't require ad spend to maintain. The most effective New Orleans home service businesses use both together. Our Growth and Expansion packages include both so you're not choosing between them.
Yes. Google Business Profile is one of the most important local SEO assets for a home service business in New Orleans. We set it up correctly, optimize it for your target keywords and service areas, and manage it as part of your ongoing campaign.
It's competitive, particularly for high-volume categories like plumber, roofer, and HVAC. National franchise operations and well-established local businesses have been investing in SEO for years. That said, there are still meaningful opportunities in neighborhood-specific searches, service-specific keywords, and the surrounding metro areas where the competition is less entrenched.
SEO requires a service agreement because results build over time and the work is ongoing. We don't lock you into unreasonable terms, but we do require a commitment that reflects how SEO actually works. Short-term contracts and SEO don't produce meaningful results for anyone.
Rankings typically hold for a period after SEO activity stops, then gradually decline as competitors who are still investing outrank you. SEO is not a one-time project. It's an ongoing process of maintaining and improving your position as the competitive landscape shifts around you.
Yes. If your existing site has a solid technical foundation we can run SEO on top of it. We'll audit the site first to identify any issues that might limit results, and we'll be transparent with you about what's possible given your current setup.
We work exclusively with home service businesses including plumbers, roofers, HVAC companies, electricians, landscapers, fencing contractors, and general contractors. Because we only work in this space, we already know the New Orleans home service search landscape and what it takes to move rankings in this market.
New Orleans is one of the most digitally competitive home service markets in Louisiana, and that competition is concentrated heavily in a handful of high-volume keyword categories. Searches like “plumber New Orleans,” “roofing company Metairie,” and “HVAC New Orleans” are aggressively contested by both local businesses and national franchise operations that have been investing in SEO for years. The good news is that the search landscape is much less contested in the neighborhood-specific and service-specific searches that represent the bulk of actual buyer intent. A smart SEO strategy targets the right keywords, not just the highest-volume ones.
Storm seasonality in the New Orleans metro creates predictable and significant spikes in home service search volume that SEO is uniquely positioned to capitalize on. The months before and after hurricane season generate surges in searches for roofing, waterproofing, HVAC maintenance, and general contractor work that dwarf normal search volume. Businesses that are already ranking at the top of those searches when the spikes hit capture that demand immediately. Those who aren’t established in organic search before the season miss most of it while their ads-only competitors pay premium click costs for the same traffic.
The geographic diversity of the New Orleans metro means a single city-level SEO strategy leaves significant demand uncaptured. Homeowners in Metairie, Kenner, Chalmette, Gretna, and across the Northshore are all potential customers, but they search with neighborhood and city-specific terms. A contractor whose SEO covers only “New Orleans” misses the searches happening in surrounding communities. We build coverage across the full metro area you actually serve, not just the city name in your business address.
Google Business Profile is one of the most powerful and often underutilized SEO assets for New Orleans home service businesses. For the majority of home service searches, Google displays a local map pack above the organic results. Businesses that appear in that map pack with strong profiles, regular posts, and consistent reviews receive a disproportionate share of clicks compared to businesses ranked below it. Optimizing your Google Business Profile is not optional. It is foundational to dominating local search in the New Orleans market.
The aging housing stock across New Orleans and the surrounding metro creates specific high-intent search patterns that a well-targeted SEO strategy can capture more effectively than broad keyword targeting. Homeowners in Lakeview, Mid-City, and Uptown aren’t just searching “plumber.” They’re searching for solutions to the specific problems that come with older homes in a humid, flood-prone environment. Content that speaks to those specific concerns ranks better for those searches and converts more effectively when customers land on it.
New Orleans is a market where organic search visibility is both more valuable and harder to earn than in smaller Louisiana cities. The density of competition means that the top positions are genuinely contested, and holding them requires consistent, strategic work over time. The businesses that invest in that work build a lead pipeline that runs independently of ad spend, which is particularly valuable in a market where storm seasonality can make ad costs unpredictable. The contractors ranking at the top of Google for New Orleans home service searches didn’t get there by accident. They got there by investing in SEO consistently while their competitors were still relying on word of mouth and Facebook. That window to establish a strong organic position is narrowing as more businesses figure this out, which is exactly why the right time to start is now.
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Blog, Digital Ads
If Google Ads has ever felt like a money pit, that reaction makes sense. Pricing
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Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
