Digital Ads Management
Last Month
437
Leads Your Competitor Missed
We continuously analyze performance to improve click-throughs, conversions, and overall ROI.
Ads reach people actively searching for your products or services with no wasted ad spend.
Clear insights show exactly how your budget performs and where growth opportunities can be made.
Google Ads delivers immediate visibility and steady, scalable customer acquisition to help your business grow.
Service Overview
New Orleans is a competitive market for home service businesses online, and Google Ads is the fastest way to claim the top position without waiting months for organic rankings to build. When a homeowner in Uptown, Metairie, or the Westbank searches for a plumber or a roofer, the first results they see are paid ads. At Blume, our Google Ads management in New Orleans is built to make sure one of those top positions belongs to your business. We build campaigns specifically for home service companies, targeting the searches that produce calls rather than clicks that go nowhere, and managing every dollar of your budget to maximize what it produces in real, qualified leads.
“Having Blume handle our digital marketing has allowed me to focus on the operation of the business with the benefits of a digital marketing agency. The team at Blume has consistently produced us efficient pay per click leads that turn into sales and profitability.”
Tony F. - General Manager
National franchise operations spend heavily on Google Ads in New Orleans, and the cost per click in the major trade categories reflects that competition. The businesses winning against that spend aren’t always the ones with the biggest budgets. They’re the ones with the best-structured campaigns, the most relevant ad copy, and the highest quality scores. Our Growth and Expansion packages include Google Ads paired with custom web design and SEO so your entire digital presence is built to compete at the highest level in the New Orleans market.
CASE STUDY
HUDCO Roofing increased qualified leads by 190% in their first 30 days working with us. They went from struggling to keep their schedule full to having more work than they could handle. Read the full case study to see how we did it.
First 30 Days
Increase in Leads
190%
core services
We set up and manage your campaigns to reach customers searching for your services.
We build targeted campaigns to attract qualified leads and minimize wasted spend.
We adjust your bids and targeting to get the best return on your ad budget.
We monitor your campaigns and provide clear reporting on results.
We create compelling ads and pages that convert clicks into customer inquiries.
Contact us to learn more about what we can offer for your website.
“There are a lot of settings within the digital advertising platforms that will spread your advertising spend out in different areas that aren’t as effective in driving net new business for your company. Hiring a team, like Blume, who knows what they’re doing, will preserve your ad spend and ensure you show up when potential customers are looking for what you have to offer. Protecting your ad spend and delivering quality leads is our number one priority.
At Blume, everything we do is built on integrity and transparency. We focus only on the metrics that move your business forward (no fluff, no vanity metrics), and we’re obsessed with delivering a 5-star experience. If we ever fall short, we make it right — no questions asked.”
Chris Coscia
Co-Founder of Blume
GET STARTED
New Orleans home service businesses running well-managed Google Ads campaigns are generating leads the same day they launch. Every day without them is a day your competitors are capturing the customers searching for your services right now. You work directly with Chris on your Google Ads from start to finish, not an account manager. See our results to see what our campaigns have produced for businesses like yours.
“Blume has been a tremendous asset to our business. Their communication is excellent, and we look forward to continued growth with them managing our SEO and Google Ads.”
Jeff H. - Owner
Our Process
We start by auditing the New Orleans paid search landscape for your trade, identifying the highest-value keywords, the competitive gaps, and the budget level needed to generate your target lead volume. From there we build and launch your campaign, then optimize continuously based on real performance data from your actual New Orleans customers. Every month you get a clear report on calls generated, cost per lead, and return on ad spend. No mystery. No fluff. Get Started today.
We define your goals, audience, and brand direction to set a clear website plan.
We create the visual layout and develop a fast, responsive, SEO-ready website tailored to your brand.
We publish your site, ensure everything runs smoothly, and optimize for performance and growth.
See how we’ve helped our clients make an impact with marketing
that turns visitors into customers.
Increased Leads By 216%
220+ increase in booked jobs
190% Increased Leads in 30 Days
Our Pricing Options
For Startups
Foundation
Essential marketing package built to establish your online presence
Package includes:
For Growing Businesses
Growth
Strategic solution crafted to elevate visibility and consistent lead flow
Package includes:
For Industry-Leading Companies
Expansion
Premier program designed to maximize growth and outperform competitors
Package includes:
Most campaigns are live within a week of kickoff and generating calls within the first few days of going active. Google Ads is designed for immediate visibility. You're not waiting months for rankings to build. The moment your campaign goes live, your business appears at the top of Google for the searches your customers are already performing in New Orleans.
Our Google Ads management is included in our Growth and Expansion packages. Your total investment includes both our management fee and your Google ad spend budget, which we help you set based on your target lead volume and the average cost per click in your specific New Orleans trade category. Reach out and we'll build a specific budget recommendation for your business.
We run search campaigns targeting the highest-intent keywords in your trade category across the New Orleans metro, call-only campaigns designed specifically to drive phone calls from mobile searchers, and geo-targeted campaigns that focus your budget on the specific neighborhoods and communities you actually serve. Every campaign structure is built around your trade and your service area.
New Orleans is a competitive market for Google Ads in the high-volume trade categories like plumbing, HVAC, and roofing. National franchise operations spend aggressively here, which drives up cost per click in certain keywords. That's why campaign structure, keyword match types, and negative keyword management matter enormously. A poorly built campaign in this market wastes budget fast. A well-built one produces consistent, profitable leads.
We manage Google Ads exclusively for home service businesses. We already know which keywords convert in New Orleans home service searches, which match types protect your budget from irrelevant clicks, and what ad copy drives calls for your specific trade. That specialization means we don't learn your market on your budget. We come in already knowing it.
Yes. Google Ads drives traffic to your landing page, and a weak landing page means you pay for clicks that don't convert. In a market like New Orleans where cost per click is higher, wasting that spend on a page that loses visitors is expensive. Businesses that pair our Google Ads management with our custom web design see the best results because both components are optimized to work together.
We research the specific search terms your target customers use in the New Orleans metro, categorize them by intent and conversion probability, and build your campaign around the keywords most likely to produce calls rather than just clicks. We also build out thorough negative keyword lists that prevent your ads from showing for searches that waste budget without generating qualified leads.
Yes. Google's geo-targeting allows us to show your ads only to searchers in the specific zip codes, neighborhoods, and communities you actually serve. If you work in Uptown, Metairie, and the Westbank but not the East, your budget stays focused on the customers you can actually serve rather than being spread across the full metro.
We track phone calls generated from ads, form submissions, cost per lead, conversion rate, and return on ad spend. Every metric is tied directly to revenue outcomes rather than vanity metrics like impressions or click-through rate. Monthly reporting covers all of it so you always know exactly what your ad spend is producing.
Yes, and the combination is more effective than either alone. Google Ads produces leads immediately from day one. SEO builds compounding organic visibility over time. Running both means you never have a gap in lead flow: ads cover you while SEO builds, and SEO reduces your dependence on ad spend over time. Our Growth and Expansion packages include both.
Quality score is Google's rating of how relevant your ads, keywords, and landing page are to each other and to the searcher's intent. A high quality score means Google charges you less per click and shows your ads more prominently. A low quality score means you pay more for worse placement. We build every campaign with quality score in mind from the start because it directly affects how far your budget goes.
Google Ads management requires a service agreement because campaigns need time to optimize and produce consistent results. We set realistic expectations upfront about what initial performance looks like and how it improves as the campaign learns, and we structure agreements around how Google Ads actually performs over time.
Leads stop immediately. Unlike SEO where rankings persist after you stop investing, Google Ads visibility disappears the moment the budget is paused. Campaigns that have been running for months and have accumulated performance data also lose that optimization history when paused for extended periods, which means restarting takes time to rebuild back to peak performance.
We prefer to work within your existing Google Ads account so all campaign history, conversion data, and billing stay under your ownership. If you don't have an account yet, we create one in your name. Your campaigns and data belong to you, not to us.
We run Google Ads exclusively for home service businesses including plumbers, roofers, HVAC companies, electricians, landscapers, fencing contractors, and general contractors throughout the New Orleans metro. Specializing in this space means we already know the New Orleans paid search landscape for your trade and what it takes to produce profitable leads here.
New Orleans is one of the most competitive Google Ads markets in Louisiana for home service businesses, driven primarily by national franchise operations that allocate significant daily budgets to dominate top ad positions in the major trade categories. HVAC, plumbing, and roofing keywords in the New Orleans metro carry higher costs per click than most other Louisiana markets. This doesn’t mean paid search isn’t viable here. It means that campaign structure, keyword selection, and quality score management matter more than anywhere else in the state. A well-built campaign with a high quality score can out-position higher-spending competitors because Google rewards relevance, not just budget size.
The geographic complexity of the New Orleans metro requires geo-targeting that reflects the reality of your service area rather than defaulting to a broad metro-wide campaign that wastes budget on locations you don’t serve. The metro spans Orleans, Jefferson, St. Bernard, and Plaquemines parishes, each with distinct communities and travel dynamics. A contractor based in Metairie who doesn’t serve the Lower Ninth Ward needs that geographic restriction built into the campaign explicitly. Every dollar spent on a click from a customer outside your service area is a dollar that can’t produce a job.
Storm seasonality creates significant and predictable spikes in click volume and cost per click for specific home service categories in New Orleans that campaign budgets need to account for. In the weeks following a significant weather event, demand for roofing, water damage restoration, and structural repair explodes. CPCs spike as multiple advertisers compete for a suddenly expanded search pool. Businesses with well-optimized campaigns and flexible budgets capture that surge profitably. Those with poorly structured campaigns pay high click costs for traffic their landing pages can’t convert.
The combination of Google Ads with a professional, conversion-optimized landing page is particularly important in the New Orleans market where the higher cost per click makes every non-converting click more expensive. If you’re paying $30 to $50 per click in a competitive category and your landing page converts at 5%, your cost per lead is $600 to $1,000. If your landing page converts at 15%, that same spend produces three times the leads. In New Orleans, landing page quality is not a nice-to-have. It’s a financial necessity for making paid search work.
Running Google Ads alongside SEO in New Orleans produces results that neither channel can achieve alone, particularly given the competitiveness of both organic and paid search in this market. Ads produce immediate leads while SEO builds the organic foundation that reduces long-term dependence on ad spend. Businesses that use ads as a bridge while SEO develops gradually shift their cost per lead downward over time as organic traffic increases. The most successful New Orleans home service businesses treat Google Ads and SEO as complementary parts of a single lead generation system, not as competing budget choices.
New Orleans is a market where Google Ads, managed correctly, produces some of the most consistent and predictable lead flow available to home service businesses. The high search volume driven by a dense metro population and regular storm activity means there are searches happening every hour for the services your business provides. The question is whether those searches find your ad first or your competitor’s. The home service businesses filling their schedules from Google Ads in New Orleans right now are the ones who invested in professionally managed campaigns that are built to win in this competitive environment, not the ones running DIY campaigns on autopilot. We manage every New Orleans campaign with the level of attention this market requires because in a market this competitive, the details of campaign structure determine whether Google Ads is profitable or expensive.
Blog, SEO
If you have ever been told that the more times you put a keyword on
Blog, SEO
If you run a home service business, you already know that your customers come from
Blog, Digital Ads
If Google Ads has ever felt like a money pit, that reaction makes sense. Pricing
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Your customers are searching online, but finding your competitors instead of you. Our no-nonsense approach puts your business in front of people already looking for what you sell.
