The Challenge
Poor campaign design, misaligned keywords, inconsistent location targeting = Wasted Ad Spend & Low-Quality Lead Traffic.
HUDCO Roofing was investing heavily in Google Ads but wasn’t seeing the return they needed.
Their previous agency was running campaigns that drove low-quality traffic, wasted ad spend, and failed to highlight HUDCO’s biggest selling points, like one-day roof completions and financing options. On top of that, their Local Service Ads were misaligned, specifically targeting irrelevant services, inconsistent locations, and missing out on booked leads. As a result, HUDCO wasn’t generating enough high-quality leads to justify their marketing investment.
The Solution
We delivered a comprehensive digital advertising strategy through our Expansion package to maximize HUDCO Roofing’s lead generation and ad spend efficiency:
- Custom Website: Refined HUDCO’s online presence with a fully custom site built for speed, clarity, and conversion with an elevated design, improved user flow, optimized service pages, and a structure that builds trust and drives more qualified leads.
- Keyword & Ad Group Restructure: Refined targeting to remove non-converting keywords and organized campaigns around service intent (repairs, new roofs, roof types).
- Ad Copy Refresh: Highlighted HUDCO’s key competitive advantages (one-day roof completions, financing options, competitive pricing, and superior customer service) to attract high-quality leads.
- Local Service Ads Optimization: Corrected targeting inconsistencies, aligned services with their Google Business Profile, and marked quality leads as booked to increase visibility and lead flow.
- Lead Quality Focus: Implemented tracking improvements to ensure every lead was monitored, measured, and optimized for higher conversion rates.
- Consistent Messaging: Aligned all campaigns to deliver a clear, trustworthy message that reflected HUDCO’s brand and strengths in the roofing market.
The Results
Our strategy transformed HUDCO Roofing’s advertising into a high-performing lead engine that delivered measurable growth:
- Massive Lead Growth: 190% average increase in total leads within just 30 days.
- Google Ads Success: +210% increase in leads from paid search campaigns after restructuring keywords and ad copy.
- Local Service Ads Boost: +182% increase in leads by correcting targeting issues and booking quality inquiries.
- Higher Lead Quality: Campaigns focused on the right keywords and messaging attracted homeowners actively seeking roofing services.
- Stronger ROI: Every dollar of ad spend worked harder, reducing wasted budget and driving more revenue opportunities.
Results
First 30 Days
Average Increase in Leads
190%
First 30 Days
Increase in Leads from Google Ads
210%
First 30 Days
Increase in Leads from LSA's
182%
From The Client:
“Blume has been a tremendous asset to our business. Their communication is excellent, and we look forward to continued growth with them managing our SEO and Google Ads.”
Jeff H. - Owner
Ready to Blume?
Fill out the form below and schedule your strategy call to get started.