Let's Blume

case study

HUDCO Roofing

HUDCO Roofing of Louisiana Increases Leads by 190% in 30 Days

Let's Blume

Industry

Roofing

Timeline

Ongoing

Services Provided

Custom Website
Digital Ads
SEO

The Challenge

Poor campaign design, misaligned keywords, inconsistent location targeting = Wasted Ad Spend & Low-Quality Lead Traffic.

HUDCO Roofing was investing heavily in Google Ads but wasn’t seeing the return they needed.

Their previous agency was running campaigns that drove low-quality traffic, wasted ad spend, and failed to highlight HUDCO’s biggest selling points, like one-day roof completions and financing options. On top of that, their Local Service Ads were misaligned, specifically targeting irrelevant services, inconsistent locations, and missing out on booked leads. As a result, HUDCO wasn’t generating enough high-quality leads to justify their marketing investment.

The Solution

We delivered a comprehensive digital advertising strategy through our Expansion package to maximize HUDCO Roofing’s lead generation and ad spend efficiency:

  • Custom Website: Refined HUDCO’s online presence with a fully custom site built for speed, clarity, and conversion with an elevated design, improved user flow, optimized service pages, and a structure that builds trust and drives more qualified leads.
  • Keyword & Ad Group Restructure: Refined targeting to remove non-converting keywords and organized campaigns around service intent (repairs, new roofs, roof types).
  • Ad Copy Refresh: Highlighted HUDCO’s key competitive advantages (one-day roof completions, financing options, competitive pricing, and superior customer service) to attract high-quality leads.
  • Local Service Ads Optimization: Corrected targeting inconsistencies, aligned services with their Google Business Profile, and marked quality leads as booked to increase visibility and lead flow.
  • Lead Quality Focus: Implemented tracking improvements to ensure every lead was monitored, measured, and optimized for higher conversion rates.
  • Consistent Messaging: Aligned all campaigns to deliver a clear, trustworthy message that reflected HUDCO’s brand and strengths in the roofing market.

The Results

Our strategy transformed HUDCO Roofing’s advertising into a high-performing lead engine that delivered measurable growth:
‍

  • Massive Lead Growth: 190% average increase in total leads within just 30 days.
  • Google Ads Success: +210% increase in leads from paid search campaigns after restructuring keywords and ad copy.
  • Local Service Ads Boost: +182% increase in leads by correcting targeting issues and booking quality inquiries.
  • Higher Lead Quality: Campaigns focused on the right keywords and messaging attracted homeowners actively seeking roofing services.
  • Stronger ROI: Every dollar of ad spend worked harder, reducing wasted budget and driving more revenue opportunities.

Results

First 30 Days

Average Increase in Leads

190%

▲ 190%

First 30 Days

Increase in Leads from Google Ads

210%

▲ 210%

First 30 Days

Increase in Leads from LSA's

182%

▲ 182%

From The Client:

“Blume has been a tremendous asset to our business. Their communication is excellent, and we look forward to continued growth with them managing our SEO and Google Ads.”

Jeff H. - Owner

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